3 Reasons You Need a Robust PR Strategy for Your Gym

What is PR?

According to the Public Relations Society of America, Public relations is the process that manages and builds relationships between organizations and their target audiences. As described by Rober Wynne, unlike typical marketing and advertising, public relations focuses on building relationships with their audiences via earned methods. Based on the article by Lindsay Cox on HubSpot, earned media is any publicity or content about your company that you haven’t paid for, like product reviews, media coverage, and word-of-mouth recommendations, to name a few. 

So why is PR important for your gym? Like in any business, it is essential to manage your reputation, and having a solid PR strategy helps you do just that. A good PR strategy aims to create positive publicity for your gym that aligns with and helps to enhance your organization’s message. This article will explore the three reasons you need a PR strategy for your gym.   

3 Reasons You Need a PR Strategy For Your Gym: 

1) Helps you communicate an organic message: Consumers tend to respond better to a message from a trusted source versus an untrusted one. In this case, the trusted source might be a news article or honest review, so earned media, and an “untrusted source” might be a paid ad. Think about it this way, who would you trust more: a customer review or a paid ad? 

2) Helps you plan for the unexpected: One of the goals of having a PR strategy is helping your organization, in this your gym, have an aligned response when an issue arises. While the goal of PR is to make a positive impact, you also have to know how to respond to the negative. We can prepare ourselves for bad press by planning for the worst. 

3) Inexpensive: Finally, one of the most rewarding parts of having a solid PR strategy is that it’s very inexpensive and free a lot of the time.

Takeaway: 

PR is an essential piece of your marketing strategy puzzle because it enables you to build your company’s reputation in a more organic and meaningful way.