3 Tips for Improving Your Website’s Call-To-Action

3 Tips for Improving Your Website’s Call-To-Action

What is a Call-to-Action? 

A call-to-action, or CTA, is a component of your website, typically in button form, that leads your user to the next step in the sales funnel. Having a compelling call-to-action allows you to guide your consumers through their journey seamlessly; that’s why it’s so important to get it right. In this article, we’re going to explore how to create an effective CTA for your boutique gym and look at valuable examples along the way. 

The Power of an Effective CTA: 

Before we dive into the elements that make a robust website CTA, let’s first explore why they are so important. Simply put, CTAs are so important because they drive your consumers to take action. Imagine a website that didn’t play any role in influencing your consumers to become a lead, learn more about your service, book an appointment, or purchase your product. What would be the point? There would be none. So, that’s the point of your CTA: to influence and lead your consumer to the desired result. And when done correctly, your CTA has the power to drive more leads to become customers, thus improving revenues.  

3 Tips for Creating a Website CTA: 

Now that you understand what a CTA is and how powerful it can be for your website and business let’s dive into some tips and examples. 

1) CTA Placement: 

Where you place your CTA can have a significant impact on its effectiveness. Best practices for CTAs are typically above the fold. Above the fold refers to the top portion of your site, so the user doesn’t have to scroll to find it. When deciding your CTA placement, you also want to consider your overall user experience. In other words, how will the user interact with and flow through your website? The flow should help you determine placement. 

Don’t do this:

Look at the bottom of this image and notice only the top of an orange CTA button. This image shows a poor example of a CTA because it requires the user to scroll to see it. 

         Try something more like this:

Look at this example of YogaSix’s website. Their website has a great example of effective CTA placement because the two CTAs appear on the center of the top portion of the webpage. Notice when you visit the website, your eye naturally flows to the two call-to-action buttons. 

2) Design/What it looks like:  Your website’s CTA should look like and be a button. It seems intuitive, but there’s a good reason behind it. You want users to recognize your CTA as an element they can click on, so they know it’s interactive. You can do this by clearly defining the CTA with a border, making it pop with color, and adding clear text. 

Don’t do this:

As you can see, the words are hard to read and the button is poorly defined. You can barely see the CTA button.

Instead, try something like this:

The red CTA button stands out on the black background. In other words, it’s clearly a button that I can click. 

3) Good Copy: Compelling copy is essential for your CTA because it tells the user the action they can take by clicking. When creating the copy for your CTA, make it simple but insightful(insert link). You want the user to understand the benefit of clicking on your CTA. 

Try something like this:

Notice the CTA in the top right-hand corner that says “First Class Free.” This CTA is an excellent example of a strong CTA copy because it’s easy to understand and compelling in that it explains why you want to click now: it’s free! 

Takeaway: 

Appropriate placement, sound design, and compelling copy all make for robust and effective CTAs. However, while all of these components create a strong CTA, you should always validate with testing! Perform A/B tests to confirm the best design, the most compelling copy, and even the placement of your CTA. 

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