3 Tips to Create a Robust Gym Mobile Marketing Strategy

What is a mobile marketing strategy?

A mobile marketing strategy targets consumers on mobile devices, such as smartphones or tablets, to promote a product or service. Mobile marketing utilizes the features of smart devices and uses that information to customize the marketing experience for the consumer. Mobile marketing is unique because it offers a lot of different marketing channels, such as a mobile website, apps, SMS, QR codes, in-game, etc. Therefore, mobile is a powerful and essential tool in Today’s marketing landscape, as consumers continue to spend more and more time on their mobile devices. 

Why is it important?

Mobile marketing is a crucial part of your overall marketing strategy because people spend a lot of time on mobile phones. In fact, 56.7% of web traffic comes from mobile devices.  

Before the wide use of mobile devices, marketers were constrained by reaching people on devices that weren’t accessible throughout their entire days, such as a desktop computer or television. But because people carry their mobile devices with them all day long, a mobile strategy gives you the power to reach them at any time during their day and anywhere they might be. 

3 Mobile Marketing Strategies for your Gym

Now that the importance of mobile marketing is crystal clear let’s explore a few simple ways to get your gym’s mobile strategy started today. 

1) Make sure your website is mobile-friendly: More likely than not, your consumer’s or potential consumers’ first interaction with you will happen on your website, and there’s a good chance that they will be viewing your website from their mobile phone, as mentioned earlier. And once they’re on your mobile website, they could want to inquire more and become a lead, purchase a product, or even book a class. Because of this, you want to make sure your website is optimized for use on a mobile device. 

2) Consider a Mobile App: Creating a mobile app for your gym can allow your members access to you 24/7, the whole idea behind mobile marketing. Furthermore, having a mobile app will help engage your consumers in a more connected experience as they will have the ability to view classes, book classes, perhaps do virtual workouts, track their progress, or even connect with wearable fitness trackers. The possibilities are endless with a mobile app, but they are a great way to connect with and engage with your members, which will hopefully increase their loyalty to your business. 

3) SMS Marketing: SMS marketing is a valuable mobile marketing strategy because it’s fast, personalized, flexible, and cost-effective, and has a higher open rate than email. All of these factors are what makes SMS so accessible, and in turn makes your consumers feel like you are easily accessible. 

Takeaway

All in all, mobile marketing is a powerful tool that is an integral part of any robust marketing strategy. Mobile marketing is a game-changer because it allows your company and brands to be accessible to your consumer in ways that were not previously possible. If mobile marketing isn’t already a part of your gym’s marketing strategy, get started today with the tips from above.  

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