Author: Elisha

An Interview with Christie Evenson, Fitness Branding & Website Design Expert Listen to my interview with Christie Evenson, digital branding and web design expert! Christie Evenson has tied her two passions, fitness and design, to offer services to Fitness Professionals; from branding to website design, she has you covered.

How the combination of a Digital and In-Person Business Model increases reach and reduces costs for Gym Owners and Fitness Professionals Intro A few months back, I shared a post on the impact of the COVID-19 pandemic on the virtual fitness market. In the post, I discussed how fitness consumers, considering the shutdowns, turned to digital, at-home …

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What is a brand community? A brand community comprises a brand’s most dedicated and loyal followers. These brand-loyal followers are not just people who repeatedly purchase your product or service; it goes far beyond that. They are highly engaged with your brand, and they demonstrate that through actions like following you on social media, engaging with you …

Continue reading “3 Tips for Personal Trainers to Build a Social Media Brand Community”

Setting the scene Based on the Facebook case study, Orange Theory, a boutique fitness studio that offers a high-intensity workout, was looking to open a new studio in Royal Oak, Michigan. Before opening, their goal was to sell founder rate memberships, so they hired Drive social media Agency. To generate leads for the gym, the …

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The importance of quality content Creating meaningful and engaging content is not only vital to any content strategy today, but it’s necessary. On average, Americans are exposed to 4,000 to 10,000 ads daily. So, how can you make your content stand out among the crowd? As personal trainers, we tend to reach a smaller niche audience …

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What is brand loyalty, and why is it important? Brand loyalty occurs when consumers of your brand perceive your product to be better than your competitors, resulting in repeat purchases of your product or service. Businesses strive for brand loyalty because it gives them a competitive advantage of having a solid customer base who make repeat purchases and …

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What happened? Peloton, a popular at-home exercise bike, released a short commercial during the holiday season in 2019. The ad, which featured a woman being gifted a Peloton, got a lot of negative backlash, with many calling it sexist and dystopian. The ad begins with a young mother being gifted the bike for Christmas from her husband, then …

Continue reading “Peloton’s Holiday Ad: The Importance of Consistent Brand Voice & Tone”

What is the buyer decision process?  Simply put, the buyer decision process is the journey that customers take that leads them to do business with you. The buyer decision process starts when a customer identifies a need. Then, they research to address the need, evaluate their options, and decide to purchase. Finally, they conduct a post-purchase evaluation. …

Continue reading “Buyer Decision Process: Leveraging Personal Training Objections to Trigger Need Recognition”