How the Pandemic changed the fitness industry: It’s been almost two years since the world shut down due to the Pandemic. And in those two years, many aspects of our everyday life have shifted. As personal trainers in the fitness industry, we felt the impact on our industry considerably. According to the Global Health & Fitness …

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What is Brand Equity Measurement, and why should you care? As defined by Abigail Williams in her article from the Branding Journal, Brand equity is the value associated with a brand. She explains that brand equity is the added value that a brand name adds to a product. Understanding your brand’s equity or perceived value is …

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What is storytelling, and why is it important?  Storytelling is a means of communicating a message. As marketers, we use storytelling to creatively engage our audience and convey a message in a more digestible way. As stated by Kimberly A. Whitler in her Forbes article, storytelling should be a priority for marketers because it drives deeper connections …

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What is reciprocal altruism? Let’s break it down, first starting with altruism. As defined by Decision Lab, altruism is acting selflessly, or “in a way that incurs a cost from oneself and benefits another.” As defined by Decision Lab, Reciprocal altruism is the idea of acting in an altruistic way with the hope of being …

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What is PR? According to the Public Relations Society of America, Public relations is the process that manages and builds relationships between organizations and their target audiences. As described by Rober Wynne, unlike typical marketing and advertising, public relations focuses on building relationships with their audiences via earned methods. Based on the article by Lindsay …

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Importance of Strong Brand Naming:  Deciding a name is never a simple task, but it’s undoubtedly an essential one. Picking the right name for your brand is critical because it allows you to communicate who you are. For example, think about the high-end luxury gym Equinox. Saying “that high-end luxury gym with the eucalyptus-scented towels” …

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What is Brand Resonance? Brand resonance refers to the intensity of a consumer’s relationship to a given brand. Brand resonance is measured by the four aspects: loyalty, attachment, community, and engagement. Brand resonance is the gold standard that all brands hope to achieve with their consumers. This article will explore the four steps to acquiring …

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What is Brand Equity, and why should you care? Brand equity is the value, or perceived value, associated with a brand’s name by consumers. The perceived value of a brand is determined by how its consumers experience it; it is their feelings, emotions, and opinions associated with that given brand. When a brand successfully creates …

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