What is Big Data, and how does it work? Big data is a large, diverse set of information that grows exponentially. Big data can be structured or unstructured, meaning that it can be numeric and more quantifiable or less quantifiable. Structured data is quantifiable and is typically internal company data like customer information and purchase …
What is beacon technology? Beacons are wireless transmitters that use Bluetooth technology to transmit messages to smart devices based on location proximity. Beacon technology enables businesses to enhance the customer experience at physical locations by placing beacons throughout their space to notify customers about events, promotions, and discounts. Furthermore, beacons can provide customers with additional …
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Data Point vs. Data Insight A data point is a single piece of information that is raw and unprocessed. A data point could be a number collected from a survey or a transcript from an interview. The critical part to remember is that it is unprocessed. However, data insights are when you take a data point, …
Storytelling has always played an instrumental role in how we as marketers connect with our audience. Storytelling is a persuasive technique that enables people and brands to connect in a deeper and more meaningful way. But the power of storytelling goes far beyond the application of marketing; “storytelling is a fundamental part of being human” …
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What is a mobile marketing strategy? A mobile marketing strategy targets consumers on mobile devices, such as smartphones or tablets, to promote a product or service. Mobile marketing utilizes the features of smart devices and uses that information to customize the marketing experience for the consumer. Mobile marketing is unique because it offers a lot …
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What is statistical significance? Simply put, statistical significance tells you that there is a true and meaningful difference in the results of the data that you are measuring. Therefore, your results are real and did not occur just by chance. Take, for example, an email A/B test. If you’re not familiar with A/B testing, click …
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What is A/B testing? A/B testing is the process of isolating a single element on a marketing communication and testing the effectiveness of two different versions of that element. For example, say you are running an ad one free class at your studio on Instagram. You create two ad versions, and everything is identical except …
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3 Tips for Improving Your Website’s Call-To-Action What is a Call-to-Action? A call-to-action, or CTA, is a component of your website, typically in button form, that leads your user to the next step in the sales funnel. Having a compelling call-to-action allows you to guide your consumers through their journey seamlessly; that’s why it’s so …
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Email Marketing & Why it’s Effective: Email marketing is an effective and essential part of any good marketing strategy. Email marketing is an addressable marketing strategy because it allows you to customize “messages to match the personal lifecycle needs of specific consumers at a specific point in their purchase cycle, thereby optimizing relevance.” More simply …
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