Storytelling to Improve Sales Technique for Boutique Gyms & Studios Setting the Stage  Typically, when we think about storytelling in marketing, we think about how we can use it to create an emotion-evoking commercial. However, storytelling can be a strategic tool for sales teams to connect with potential customers and build meaningful connections that result …

Continue reading “Storytelling to Improve Sales Technique for Boutique Gyms & Studios”

Storytelling is an essential part of how we, as marketers, sell a product, service, or experience. Storytelling is vital because it allows you to communicate your message and connect to your target audience in a meaningful and effective way. It’s important to keep a few things in mind to tell your story well and engage …

Continue reading “Sharing Client’s Stories to Showcase Success”

Importance of Nurturing Client Relationships As a Fitness Professional, the relationship you build with your clients is your key to success. It determines who will sign up for your services, how long they will stay, and possibly why they decide to leave. Sure, most clients come to me with a physical goal they are looking …

Continue reading “3 Tips for Nurturing Client Relationships as a Personal Trainer”

What is a research objective?  Simply put, your research objective is the goal of your research project or what you’re attempting to discover or understand. Therefore, your research objective should answer your research question, the methods you will use to get there, and how you will measure success.  Let’s think of our research objective as …

Continue reading “The Research Objective Recipe”

What is marketing research? Marketing research is the process of designing, collecting, analyzing, and reporting information to solve a specific marketing need. Market research is a business function that enables marketers to reach their consumers in a more productive and meaningful way. Why is market research important? Simply put, market research empowers a business to …

Continue reading “Why Market Research is Essential in the Boutique Gym Business”

What is brand extension? Brand extension is when a brand leverages its positive brand equity and image to enter new business categories more seamlessly. Brands are essentially taking the power that comes with their name and strong identity and using that to venture into new businesses with the ultimate goal of growing their brand and …

Continue reading “The Power of Brand Extension”

Are you new to the Fitness Industry and struggling to find clients? Having worked in the industry for 2 years now, I know how overwhelming it can be to get started. Finding a new client or even just finding your first client can be really hard, and getting started can be super intimidating. So sit …

Continue reading “Building Brand Awareness on a Budget: 3 Methods for Personal Trainers”

            As a Fitness Professional, the relationship you build with your clients is your key to success. It determines who will sign up for your services, how long they will stay, and possibly why they decide to leave. Sure, most clients come to me with a physical goal they are looking to accomplish, but what …

Continue reading “3 Tips for Nurturing Client Relationships as a Personal Trainer”