Building Brand Awareness on a Budget: 3 Methods for Personal Trainers
Are you new to the Fitness Industry and struggling to find clients? Having worked in the industry for 2 years now, I know how overwhelming it can be to get started. Finding a new client or even just finding your first client can be really hard, and getting started can be super intimidating. So sit back, take a deep breath and just keep reading. Two years ago, I was in your shoes and felt totally overwhelmed by where to start.
Building awareness of your services is not easy, and as a personal trainer, it can be even more of a challenge. Our target market is typically very niche and often tricky to find, but that doesn’t mean they’re not out there. So take your time, and start small. Nobody builds a successful company overnight, and that certainly holds true for our line of work. The goal of building awareness around your services and brand is to help persuade potential clients to try out your services and remind your existing clients why they should continue to work with you. Today, we’re focusing on building brand awareness to attract potential clients on a budget; stay tuned for some tips later on how to keep your current clients coming back.
- Business Cards: They are inexpensive and can be very effective if you put them to work the right way! There are so many affordable resources today to help you design aesthetic cards. My favorite tool to use is Canva if you want to design them on your own. Not creative? Check out Etsy or Fiverr to hire someone to help you out at a reasonable price! Finally, put them to work by handing them out to current clients, friends, family, neighbors and dropping them at your local businesses!
- Teach Free Classes & Group Classes: This one might actually make you some money too! Teaching free classes and group classes is a great way to build your network. This is an excellent opportunity to expose you to potential clientele. Or, if you live in an apartment complex, work with management to organize a free class for the residents.
- Treat Every Interaction as Business Opportunity: Your business relies on your connections and your relationships, and therefore you should treat every introduction as an opportunity to sell yourself. I can’t emphasize enough how many potential clients and actual clients I have gotten from this. For example, some of my neighbors are now my clients, which started from a quick pitch during an elevator ride.