How COVID-19 has changed the Game for Fitness Influencers
When the COVID-19 pandemic shut the world down in March of 2020, it transformed every aspect of our lives. The way we communicated, worked, learned, socialized, and connected. The home was no longer just your home; it was now a home, an office, a school, and a gym.
The pandemic significantly influenced the fitness industry. Instead of going to the gym or the studio, we were confined to our homes. The pandemic normalized the home workouts, and with that came the rise in virtual fitness. The virtual fitness space was already growing, but the pandemic fire to an already burning flame. While the pandemic ignited growth for all the fitness industry, there’s one smaller piece I want to highlight in this post: Social Media Influencers. In this post, we’re going to explore three reasons why you, as a fitness professional, should start your fitness influencer journey today. Let’s dive in!
3 Reasons Now is the Best Time to Start your Fitness Blog:
1) Timing: The timing now is better than ever! The COVID-19 pandemic has normalized working out from the comfort of your home. Based on a recent study by SWNS, at-home fitness is here to stay. With more people making home workouts the new normal, you have the opportunity to capture some of this market!
2) Community: The idea of belonging is a human instinct. We all crave to feel a part of something
because it gives us a clearer sense of self. And as we start to transition to a post-pandemic world, the desire to be a part of a community is more apparent than ever. After being in isolation for so long, people are craving community and connection. And social media platforms can provide you the medium to do just that; find your community and connect with them.
3) Rise of Micro-Influencers: While you would think that a larger following equals a more successful influencer, that is certainly not the case. Research shows that Micro-Influencers have 60% higher engagement rates than a typical macro influencer. The power of Micro-Influencers is more evident now than ever: you don’t need to have a huge following to make a huge impact. You just need to find your niche and build your community around that.
The impact of COVID-19 on the fitness industry is just one of the many ways the pandemic has transformed our reality. While it’s been a difficult couple of years for us all, it has also presented some new opportunities for fitness professionals to grow their businesses. The combination of timing, a desire for community connection, and the rise of micro-influencers has really set the perfect stage for you to start your fitness influencer journey and thrive!
Miss last week’s post? Read about how to improve your gym member’s experience with Beacon technology.