What is data visualization?

Data visualization is simply an illustrative representation of data or information that makes large amounts of data more easily digestible. Data visualization can effectively make data more digestible because it can simplify the results of mass quantities of data into an easy-to-read message. As a result, data visualization makes it possible for businesses to make data-driven decisions more efficiently. 

Benefits of Data Visualization

(1) Grabs Interest: Data visualizations such as graphs, charts, or maps direct the viewer’s eye to important information. There’s no searching for the important stuff with data visualizations, what you need to know is right there in front of you.  

(2) Makes Information Easy to Interpret: Data visualizations make data easy to interpret because they can take information that would otherwise be hard to explain with words and put it into a detailed and telling illustration. They break down large amounts of complex data in a way that simply communicates a message into a graphical interpretation.

(3) Affordable and available to everyone: The best part is that these powerful tools are easily accessible as they are inexpensive and easy to manage. There are tons of affordable platforms that can help you manage your business and make smarter, more data-driven decisions. 

Best Data Visualization Tool for Gyms: Mindbody 

There are so many platforms available to gyms to manage their business, but arguably one of the best and most popular is Mindbody. This article will explore why Mindbody is a powerful marketing tool because of its data visualizations. Keep in mind that there are other tools, but Mindbody is a top-rated tool throughout the fitness industry. 

Mindbody is a management platform that connects small and mid-sized fitness and wellness businesses to their clientele for all their booking, membership management, sales tracking, and marketing needs. One of the most valuable features of the tool is the analytics dashboard, which allows a business to take all the data they are collecting on the platform and transform it into data visualizations that are easy to interpret.

 How to Use Mindbody Data Visualizations to help grow your gym: 

(1) Tracking Sales:

Use Mindbody to track sales data, including items like sales by category or sales year over year. For example, track sales data by category to discover and better understand sources of revenue. With this information, you could make better data-driven decisions on where to invest your efforts. 

(2) Monitoring Member Data: Use Mindbody to monitor matters like active member info and class attendance. For example, monitoring class attendance could empower you to target members that are not showing up and missing classes. Knowing this information could help with retention and help you to grow your business. 

As it’s probably clear now, data visualizations are powerful tools to help you make better data-driven decisions. Specifically, Mindbody is an excellent tool for gyms that can help you monitor bookings, attendance, sales, and new contracts. Ultimately, all this dashboard data will allow you to improve your member retention and grow your business.