Tips & Tricks for Conducting a Meaningful & Engaging Interview
Recently, I interviewed Christie Evenson, a Branding & Web Design expert in the fitness space. In our discussion, we learned about Christie and how she found her place in the niche industry of Fitness branding and website design. Next, we spoke about her new product, Fit Pro Launch Lab, a branding, website, and design program for Fitness Professionals. Furthermore, we dove into the virtual transformation of the industry and its implications. And finally, she shared some tips and tricks to help new and established Fitness Professionals thrive.
The interview went great! So, I wanted to share a few valuable tips for conducting fun, meaningful, and engaging interviews with you guys! To watch the interview, click here. Let’s dive in!
Tips & Tricks
1) Know Your Audience: The first key to any good interview is knowing your audience! I’d like to assume you know who you’re interviewing and have done your homework on them. But, it’s just as important to know who will be watching your interview. You want to design your interview around their interests and what they would find engaging.
2) Spend Time Crafting Your Questions: Once you know your interview audience, you can design your questions to cater to them. I like to start by brainstorming a long list of questions. Then, I group the questions based on topics. And finally, I pick one or two topics that I want to focus on in the interview, depending on how much time I have. Then, before finalizing the list of questions, I run through each question asking myself if it’s meaningful, engaging, and if it flows into the overall discussion.
3) Practice, Don’t Memorize: The final tip I have for conducting a solid interview is to practice your questions and the flow of your discussion, but don’t memorize! You should know the questions and the overall flow of the interview well, but you want to make sure the interview is natural and doesn’t come off as an interrogation. In other words, you don’t want to rapid-fire through the interview, question, response, question, response, etc. Instead, you want your questions to start a conversation in which you pose the question, your interviewee responds, and you go back and forth discussing the topic!
Make your interviews more impactful by paying close attention to your target audience, crafting your questions, and rehearsing, not memorizing! Successful interviews result from engaging and insightful conversation, not interrogations!